Aggrandize

To aggrandize is to make larger in attitude and in appearance. The ideal subject for revealing the purpose and flaws of this process is an object of everyday use and of small size. In order to really understand why we aggrandize things in our stories and in our media, it would not make sense to use any sort of reference that may be viewed as larger than life already or having the potential of being larger than life.

This project will deal with the match box as a tool to discover the limits of boasting. Are there outer limits of how far you can go before boasting becomes a negative thing? Like you've gone too far and said too much for any one to ever believe you. Its one thing to be proud but it may be another to just say anything for attention. What are you saying anout the product/object/idea? What is its function? A: To make fire, on a stick. What have they done for society? Well, a match box is certainly done more than most everyday objects. How hard would it be to start a fire without a match? (lighters haven't been around for ever, maybe?) Matches are a staple for the household.

In addition to the ideal size and history of its usage is the history of its actual design, how the box is produced, and its graphics. The shape of the box and its printed design will work well with graphics within this project and its goals to maximize the visual potential of the object. Running type, off the the box, throughout the fore ground and the back ground creating space around the box, enabling for for an environment that belongs to the idea of what the box means to us and to its own existance.

Showing video is one of my wants.

Setting up a studio shot of the MB and using flash on top?